Creina Lister is the Head of Marketing at Hewison Private Wealth, leading the firm’s brand, communications and growth strategy to support long-term commercial outcomes and strong client and professional relationships.

An experienced marketing leader with more than 15 years in senior roles, Creina’s career includes formative years in agency land — giving her broad, hands-on experience on both sides of the fence. In essence, Creina is a generalist: a words-lover at heart, a brand builder by trade, and a data-led decision maker. Those disciplines work together to shape her strategic, commercially grounded approach.

At Hewison, Creina aligns marketing strategy closely with business priorities, focusing on digital and content-led growth informed by data and insight. She has a strong track record across brand development, campaign strategy and people leadership, delivering marketing programs that strengthen brand equity, support growth and build momentum through capable, empowered teams.

Outside of work, Creina is a competitive tennis player and enjoys travelling with her family. She is deeply loyal, highly driven and energised by experiences that broaden perspective;  qualities that shape both her leadership style and the way she shows up for the business.