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The Shifting Landscape of Income Protection in Australia

Marcus English
Head of Insurance & Risk
11 Sep 2024

Income protection insurance in Australia has undergone substantial evolution in recent years, driven by a complex interplay of regulatory changes, market dynamics, and shifting consumer needs. This transformation has significant implications for both policyholders and insurers.

The Evolution of Income Protection Insurance
Traditionally, income protection policies in Australia were known for their comprehensive coverage. These older products often provided robust benefits, including higher replacement income levels and more extensive coverage for a range of conditions. However, the financial landscape for insurers has shifted dramatically. Rising claims costs and regulatory pressures have made these older policies increasingly challenging to sustain.

As a result, insurers were forced to recalibrate their offerings, leading to the development of newer-style income protection products some years ago. These modern policies often come with lower premiums, which may appear attractive at first glance. However, they also tend to feature reduced coverage levels and more restrictive terms compared to their older counterparts.

Premium Pressures and Policy Adjustments
One of the key drivers behind the shift towards newer policies is the escalating cost of premiums for traditional products. The reality is the insurers face claims pressure and lack of profitability on the older products, leading to premium pressure and a trend to push people out of these policies into newer products.

While the lower premiums associated with newer-style policies can provide immediate financial relief for clients, they often come at the expense of coverage quality. Policyholders may find that the reduced benefits and tighter conditions of these modern policies fall short of the comprehensive protection offered by older products.

The Client Dilemma: Quality vs. Cost
For many clients, the decision to transition to a newer-style income protection policy is driven by the need to manage escalating premium costs. The lure of lower premiums is compelling, particularly in times of economic uncertainty or personal financial strain. It is a conversation we are increasingly having with clients. However, clients must weigh this cost-saving advantage against the potential reduction in coverage quality.

Older income protection policies generally offer more generous terms, such as higher income replacement rates and broader definitions of disability. These features can be crucial in providing financial security during periods of illness or injury. Conversely, newer policies might offer lower replacement income or more stringent criteria for claiming benefits, which could impact the level of financial support available when it is most needed.

The Future Outlook
As the income protection insurance market continues to evolve, clients are faced with difficult choices. While transitioning to newer-style products might offer short-term financial relief, it is essential to consider the long-term implications for coverage and security.

For those navigating these decisions, working with a knowledgeable insurance Adviser can be invaluable. Advisers can help clients understand the nuances of different policies and find a balance between cost and coverage that aligns with their individual needs and circumstances. By staying informed and seeking expert guidance, policyholders can make well-considered choices that ensure their income protection needs are met in an increasingly complex environment. The reality is that the products of old may eventually become unaffordable and it will be a matter of when, not if, we need to consider moving.