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Hewison Insights

Investing and the Importance of Target Asset Allocation

Michael Peart
Senior Associate Adviser
16 May 2023

Investing is a crucial aspect of personal finance and wealth building. Whether you are a seasoned investor or just starting your financial journey, one key principle that can significantly impact your investment success is target asset allocation. Target asset allocation refers to the strategic distribution of your investment portfolio across different asset classes to achieve your financial goals while managing risk. At Hewison Private Wealth, we build bespoke portfolios, focused on achieving client’s goals and objectives across five assets classes: cash, fixed interest, Australian equity, international equity, and property.

In this blog, we will explore the importance of target asset allocation and how it can contribute to your investment success.

Diversification and Risk Management

Target asset allocation allows you to diversify your investments across various asset classes, such as the asset classes mentioned above. Diversification is essential to reduce the overall risk of your investment portfolio. By spreading your investments across different asset classes allows you to benefit from each of their different features. This diversification strategy provides a cushion against market volatility and protects your portfolio from being overly dependent on a single investment or asset class.

Alignment with Financial Goals

Every investor has unique financial goals, such as retirement, purchasing a home, or funding a child’s education. Target asset allocation enables you to align your investment strategy with your specific objectives. For instance, if you have a long-term investment horizon, you may allocate a larger percentage of your portfolio to growth-oriented assets like equities and property. On the other hand, if your goal is capital preservation or income generation, you might allocate a larger portion to fixed-income assets. By tailoring your asset allocation to match your financial goals, you increase the likelihood of achieving them within your desired timeline.


The financial landscape is dynamic, with markets experiencing fluctuations and economic conditions evolving over time. Target asset allocation offers the flexibility to adapt your investment portfolio to changing market conditions. As different asset classes perform differently in various market cycles, regularly reviewing and rebalancing your portfolio ensures that it remains aligned with your target allocation. Rebalancing involves selling overweight assets and reinvesting the proceeds into underweight assets, to maintain the desired asset allocation. This disciplined approach helps you stay on track and capitalise on market opportunities while mitigating potential risks.

Long-Term Discipline

Investing is a long-term endeavour, and target asset allocation helps instil discipline in your investment strategy. By focusing on your target allocation and long-term goals, you can resist the urge to make impulsive investment decisions based on short-term market fluctuations. Emotional investing, driven by fear or greed, can lead to poor investment choices. Target asset allocation provides a framework that encourages patience and reduces the temptation to time the market, enhancing the likelihood of long-term investment success.

Target asset allocation is a critical component of a well-rounded investment strategy.

By diversifying your portfolio across various asset classes, aligning with your financial goals, adapting to changing market conditions, and maintaining a disciplined approach, you can enhance the potential for long-term investment success. Target asset allocation should be tailored to your risk tolerance, time horizon, and investment objectives. You should consult your Wealth Adviser to ensure your target asset allocation is aligned to your objectives.