Bad apples have given financial advisers reputations similar to those of a car salesman. But, with the right preparation, even a first-time investor can locate a professional who is on the same page and who communicates in plain English, writes Jeremy Chunn.
Financial advisers are caned in the press almost on a daily basis. The treatment they receive on tabloid television is less frequent but worse, showing them retreating from the camera and nagging questions about retirees’ evaporated wealth. The industry is in the doghouse. No wonder some investors are scared to set foot in their offices.